What types of data does demand sensing use?

Demand sensing solutions ingest a wide mix of internal and external data:

Internal signals: point-of-sale and sell-through data, open customer orders, shipment and delivery data, real-time inventory levels across the network, promotional calendars.

External signals: weather data, economic indicators, social-media trends, competitive activity, local events and holidays, market-index movements.

The key is frequency and granularity. Demand sensing works best when data is refreshed daily or more frequently, and when it operates at the individual SKU-location level rather than in aggregated categories. Flowlity's platform ingests all of these signals through pre-built ERP connectors, meaning companies do not need custom data pipelines or dedicated data-engineering resources to start capturing value from demand sensing.