What is pianificazione della domanda?

pianificazione della domanda is a comprehensive process that includes previsione della domanda and the adjustment of plans to ensure the company can meet that demand. It involves collaboration between sales, marketing, and catena di approvvigionamento teams to align previsioni with production capacity and available inventory.

In summary, pianificazione della domanda aims to have the right products, in the right quantities, at the right time—meeting customer needs while optimizing resources.