
Retailers and distributors running at least two stores with different product portfolios, especially those managing many references across store formats of different sizes and currently juggling assortment in spreadsheets or a disconnected legacy tool.
The value grows with the number of stores and the size of the catalog, because that is where manual store-by-store management breaks down and where excluding out-of-range products from orders saves the most time and cash. Retailers whose stores already fall into recognizable tiers see value fastest, since the typology model maps directly onto how they think.