Why did Camif start a Supply Chain digital transformation in 2020?

Camif, a French sustainable furniture e-commerce retailer with around €32 million in revenue (2024), 70 employees, 4 production sites, and 9,000+ SKUs, experienced 44% growth in 2020 while forecasts had anticipated only 15%. This gap revealed a structural issue: the planning process was not built for acceleration. The procurement process was 100% manual, based on budgetary assumptions, historical sales, and a bit of planner intuition, which was no longer compatible with the growth and ambition of the e-commerce business. At the same time, complexity was rising sharply: supplier count increased 20% in one year, product references increased 30%, and demand volatility intensified due to the pandemic. Retail growth combined with supply tension created a perfect storm: without structural change, scaling would have required either massive hiring or acceptance of operational fragility. Camif chose transformation instead, partnering with Flowlity after a 3-month proof of concept and going into production in January 2021.