
To further optimize inventory management and supply chain integration, Flowlity opened a supplier portal that gives La Redoute's packaging suppliers direct access to forecasts and requirements. As a trusted third party, Flowlity aggregates supplier data to increase visibility, with two objectives: improve La Redoute's own forecasts, and let each supplier benefit from the solution by receiving greater transparency on future orders. This bilateral visibility changes the relationship from transactional ordering to collaborative planning: La Redoute gets better forecasts because suppliers' inputs feed into the model, and suppliers get earlier visibility on what La Redoute will need so they can plan production, capacity, and shipments accordingly. The portal is the mechanism behind the better synchronization with suppliers result documented after six months of use, and it complements the 50% inventory reduction by reducing supply-side variability in addition to demand-side variability.