Why is it difficult for companies to share Supply Chain data with partners?

Production plans, order books, and demand forecasts are commercially sensitive. Sharing them directly with trading partners creates competitive exposure because the same information that enables better supply coordination also reveals strategic priorities, production constraints, and demand expectations that could disadvantage the sharing party in commercial negotiations. This is the fundamental barrier that prevented CPFR and traditional Control Tower approaches from scaling beyond pilot programs. The solution is not to eliminate data sharing but to route it through a trusted intermediary that allows both parties to benefit from synchronized planning without either party gaining direct visibility of the other's sensitive commercial data.