Why did La Redoute choose to optimize packaging inventory with Flowlity?

La Redoute's drive for excellence in e-commerce combined two motivations that packaging optimization could address simultaneously: customer experience and environmental impact. Every package shipped is a touchpoint with the customer, and the company explicitly aimed to deliver the most appropriate packaging for each product purchased to maintain an optimal unboxing experience. In parallel, the company wanted to reduce its environmental footprint, a priority that has only grown more visible in e-commerce. Flowlity's solution was selected to handle both goals at once: AI-driven consumption forecasts, safety stock recommendations, and supply recommendations for suppliers, applied to the 20 packaging references at Quai 30 and Building Z. The fact that the platform integrates with existing ERP and WMS systems and produces forecasts based on the company's own historical data (a nearly three-year window from 2017 to end of May 2019) meant the project could move quickly from data integration to operational use without disrupting La Redoute's existing infrastructure.