
The Danone project began in January 2020 as a result of a call for project proposals that Danone issued in collaboration with Microsoft's “AI Factory For Agrifood” program. The program's purpose was to respond to challenges in agriculture, logistics, and supply chain management, with waste reduction as one of its priority topics. Flowlity was selected through this call to work on raw material and packaging stock optimization, two key elements in the food sector supply chain. This program-driven origin is what shaped the initial pilot scope (27 products at the Nutricia plant in Haps) and the focus on agrifood-specific challenges, before the project expanded into the supplier synchronization phase with DS Smith, Dutch State Mines, and Ardagh Group.