What packaging challenges was La Redoute facing before Flowlity?

La Redoute, founded in 1837 with €875 million in revenue (2019) and 1,700 employees, is a historic French player in distance selling and e-commerce. Operating in a record-growth, increasingly demanding and competitive sector, the company set two priorities for its packaging operations: offering the best customer experience by ensuring the most appropriate packaging for each product purchased, and reducing environmental impact. Packaging operations covered 20 references (bags and boxes) across two warehouses, Quai 30 and Building Z, with the two sites having different operational roles (Quai 30 doubles as both storage and packaging area; Building Z is storage only). Before Flowlity, replenishment was not synchronized with suppliers and the two-site setup was managed without a unified planning view. The decision to optimize packaging inventory came from the recognition that customer experience excellence and environmental responsibility both depended on better packaging selection and right-sized inventory at each site.