What is customer satisfaction in Supply Chain management?

Customer satisfaction in Supply Chain management refers to the degree to which Supply Chain decisions, on product availability, delivery reliability, order accuracy, and fulfillment speed, meet or exceed customer expectations. In retail, it is determined primarily by three Supply Chain outputs: whether the product the customer wants is available when and where they want it, whether the delivery commitment made at purchase is honored, and whether the post-purchase experience, packaging quality, return process, communication, reflects the brand promise. Each of these is the result of planning decisions made days or weeks before the customer interaction occurs.